Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99DDEA
RGB
153, 221, 234
HSL
190, 66%, 76%
HSB
190, 35%, 92%
CMYK
35, 6, 0, 8
LAB
84, -20, -14
LCH
84, 24, 214
OKLCH
0.86, 0.07, 211
XYZ
54, 64, 87
LUV
84, -33, -18
HWB
190, 60%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.