Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99E1EA
RGB
153, 225, 234
HSL
187, 66%, 76%
HSB
187, 35%, 92%
CMYK
35, 4, 0, 8
LAB
85, -22, -12
LCH
85, 25, 209
OKLCH
0.87, 0.07, 206
XYZ
55, 67, 88
LUV
85, -34, -15
HWB
187, 60%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.