Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99E2ED
RGB
153, 226, 237
HSL
188, 70%, 76%
HSB
188, 35%, 93%
CMYK
35, 5, 0, 7
LAB
85, -22, -13
LCH
85, 25, 211
OKLCH
0.87, 0.07, 208
XYZ
56, 67, 90
LUV
85, -35, -17
HWB
188, 60%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.