Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9AB2CD
RGB
154, 178, 205
HSL
212, 34%, 70%
HSB
212, 25%, 80%
CMYK
25, 13, 0, 20
LAB
71, -4, -17
LCH
71, 17, 256
OKLCH
0.75, 0.05, 251
XYZ
40, 43, 64
LUV
71, -14, -25
HWB
212, 60%, 20%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.