Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9ABFF7
RGB
154, 191, 247
HSL
216, 85%, 79%
HSB
216, 38%, 97%
CMYK
38, 23, 0, 3
LAB
76, -3, -32
LCH
76, 32, 265
OKLCH
0.80, 0.09, 259
XYZ
49, 51, 95
LUV
76, -20, -51
HWB
216, 60%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.