Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9AC2DD
RGB
154, 194, 221
HSL
204, 50%, 74%
HSB
204, 30%, 87%
CMYK
30, 12, 0, 13
LAB
76, -9, -18
LCH
76, 20, 243
OKLCH
0.79, 0.06, 238
XYZ
46, 51, 76
LUV
76, -21, -27
HWB
204, 60%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.