Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9AC4FA
RGB
154, 196, 250
HSL
214, 91%, 79%
HSB
214, 38%, 98%
CMYK
38, 22, 0, 2
LAB
78, -4, -32
LCH
78, 32, 262
OKLCH
0.81, 0.09, 255
XYZ
50, 53, 98
LUV
78, -22, -50
HWB
214, 60%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.