Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9ADEFE
RGB
154, 222, 254
HSL
199, 98%, 80%
HSB
199, 39%, 100%
CMYK
39, 13, 0, 0
LAB
85, -16, -23
LCH
85, 28, 235
OKLCH
0.87, 0.08, 229
XYZ
57, 66, 104
LUV
85, -32, -34
HWB
199, 60%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.