Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9ADFFF
RGB
154, 223, 255
HSL
199, 100%, 80%
HSB
199, 40%, 100%
CMYK
40, 13, 0, 0
LAB
85, -16, -23
LCH
85, 28, 234
OKLCH
0.87, 0.08, 229
XYZ
58, 67, 104
LUV
85, -33, -34
HWB
199, 60%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.