Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
9B1200
RGB
155, 18, 0
HSL
7, 100%, 30%
HSB
7, 100%, 61%
CMYK
0, 88, 100, 39
LAB
33, 53, 48
LCH
33, 71, 42
OKLCH
0.44, 0.17, 31
XYZ
14, 7, 1
LUV
33, 102, 25
HWB
7, 0%, 39%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.