Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
9B2709
RGB
155, 39, 9
HSL
12, 89%, 32%
HSB
12, 94%, 61%
CMYK
0, 75, 94, 39
LAB
36, 47, 45
LCH
36, 66, 44
OKLCH
0.46, 0.16, 34
XYZ
14, 8, 1
LUV
36, 92, 27
HWB
12, 4%, 39%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.