Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
9B2C04
RGB
155, 44, 4
HSL
16, 95%, 31%
HSB
16, 97%, 61%
CMYK
0, 72, 97, 39
LAB
36, 46, 48
LCH
36, 66, 46
OKLCH
0.46, 0.15, 37
XYZ
14, 9, 1
LUV
36, 89, 29
HWB
16, 2%, 39%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.