Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BB2CD
RGB
155, 178, 205
HSL
212, 33%, 71%
HSB
212, 24%, 80%
CMYK
24, 13, 0, 20
LAB
71, -4, -17
LCH
71, 17, 257
OKLCH
0.76, 0.05, 253
XYZ
40, 43, 64
LUV
71, -13, -25
HWB
212, 61%, 20%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.