Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BB7CF
RGB
155, 183, 207
HSL
208, 35%, 71%
HSB
208, 25%, 81%
CMYK
25, 12, 0, 19
LAB
73, -6, -16
LCH
73, 17, 249
OKLCH
0.77, 0.05, 244
XYZ
42, 45, 66
LUV
73, -15, -23
HWB
208, 61%, 19%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.