Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BB9DF
RGB
155, 185, 223
HSL
214, 52%, 74%
HSB
214, 30%, 87%
CMYK
30, 17, 0, 13
LAB
74, -4, -23
LCH
74, 23, 260
OKLCH
0.78, 0.06, 255
XYZ
44, 47, 77
LUV
74, -17, -35
HWB
214, 61%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.