Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BBCE3
RGB
155, 188, 227
HSL
212, 56%, 75%
HSB
212, 32%, 89%
CMYK
32, 17, 0, 11
LAB
75, -5, -23
LCH
75, 24, 259
OKLCH
0.78, 0.07, 253
XYZ
45, 48, 80
LUV
75, -18, -36
HWB
212, 61%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.