Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BBDC9
RGB
155, 189, 201
HSL
196, 30%, 70%
HSB
196, 23%, 79%
CMYK
23, 6, 0, 21
LAB
74, -10, -10
LCH
74, 14, 226
OKLCH
0.78, 0.04, 221
XYZ
42, 48, 62
LUV
74, -18, -14
HWB
196, 61%, 21%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.