Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BBFE8
RGB
155, 191, 232
HSL
212, 63%, 76%
HSB
212, 33%, 91%
CMYK
33, 18, 0, 9
LAB
76, -5, -25
LCH
76, 25, 258
OKLCH
0.79, 0.07, 252
XYZ
47, 50, 84
LUV
76, -19, -38
HWB
212, 61%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.