Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BC0FA
RGB
155, 192, 250
HSL
217, 90%, 79%
HSB
217, 38%, 98%
CMYK
38, 23, 0, 2
LAB
77, -2, -33
LCH
77, 33, 266
OKLCH
0.80, 0.09, 259
XYZ
50, 52, 98
LUV
77, -20, -52
HWB
217, 61%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.