Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BC2F5
RGB
155, 194, 245
HSL
214, 82%, 78%
HSB
214, 37%, 96%
CMYK
37, 21, 0, 4
LAB
77, -4, -30
LCH
77, 30, 262
OKLCH
0.80, 0.08, 255
XYZ
49, 52, 94
LUV
77, -21, -47
HWB
214, 61%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.