Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BC3FF
RGB
155, 195, 255
HSL
216, 100%, 80%
HSB
216, 39%, 100%
CMYK
39, 24, 0, 0
LAB
78, -3, -34
LCH
78, 34, 266
OKLCH
0.81, 0.10, 258
XYZ
51, 53, 102
LUV
78, -21, -54
HWB
216, 61%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.