Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BC4D4
RGB
155, 196, 212
HSL
197, 40%, 72%
HSB
197, 27%, 83%
CMYK
27, 8, 0, 17
LAB
77, -11, -13
LCH
77, 17, 228
OKLCH
0.80, 0.05, 224
XYZ
45, 51, 70
LUV
77, -21, -18
HWB
197, 61%, 17%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.