Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BC4EC
RGB
155, 196, 236
HSL
210, 68%, 77%
HSB
210, 34%, 93%
CMYK
34, 17, 0, 7
LAB
77, -7, -25
LCH
77, 26, 254
OKLCH
0.80, 0.07, 248
XYZ
48, 53, 87
LUV
77, -21, -38
HWB
210, 61%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.