Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BC4EF
RGB
155, 196, 239
HSL
211, 72%, 77%
HSB
211, 35%, 94%
CMYK
35, 18, 0, 6
LAB
77, -6, -26
LCH
77, 27, 256
OKLCH
0.81, 0.08, 250
XYZ
49, 53, 89
LUV
77, -21, -40
HWB
211, 61%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.