Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BC8FF
RGB
155, 200, 255
HSL
213, 100%, 80%
HSB
213, 39%, 100%
CMYK
39, 22, 0, 0
LAB
79, -5, -32
LCH
79, 33, 261
OKLCH
0.82, 0.09, 254
XYZ
52, 55, 103
LUV
79, -23, -51
HWB
213, 61%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.