Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BCCEC
RGB
155, 204, 236
HSL
204, 68%, 77%
HSB
204, 34%, 93%
CMYK
34, 14, 0, 7
LAB
79, -11, -21
LCH
79, 24, 243
OKLCH
0.82, 0.07, 237
XYZ
50, 56, 88
LUV
79, -25, -32
HWB
204, 61%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.