Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BCFE8
RGB
155, 207, 232
HSL
199, 63%, 76%
HSB
199, 33%, 91%
CMYK
33, 11, 0, 9
LAB
80, -13, -18
LCH
80, 22, 234
OKLCH
0.83, 0.06, 229
XYZ
50, 57, 85
LUV
80, -26, -26
HWB
199, 61%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.