Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BCFF7
RGB
155, 207, 247
HSL
206, 85%, 79%
HSB
206, 37%, 97%
CMYK
37, 16, 0, 3
LAB
81, -10, -25
LCH
81, 27, 248
OKLCH
0.83, 0.08, 242
XYZ
53, 58, 96
LUV
81, -26, -39
HWB
206, 61%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.