Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BD2ED
RGB
155, 210, 237
HSL
200, 69%, 77%
HSB
200, 35%, 93%
CMYK
35, 11, 0, 7
LAB
81, -14, -19
LCH
81, 24, 235
OKLCH
0.84, 0.07, 230
XYZ
52, 59, 89
LUV
81, -27, -28
HWB
200, 61%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.