Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BD4DD
RGB
155, 212, 221
HSL
188, 49%, 74%
HSB
188, 30%, 87%
CMYK
30, 4, 0, 13
LAB
81, -17, -11
LCH
81, 20, 212
OKLCH
0.83, 0.06, 208
XYZ
50, 59, 77
LUV
81, -28, -13
HWB
188, 61%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.