Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BD6EF
RGB
155, 214, 239
HSL
198, 72%, 77%
HSB
198, 35%, 94%
CMYK
35, 10, 0, 6
LAB
82, -15, -19
LCH
82, 24, 231
OKLCH
0.84, 0.07, 226
XYZ
53, 61, 91
LUV
82, -29, -27
HWB
198, 61%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.