Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BD7DC
RGB
155, 215, 220
HSL
185, 48%, 74%
HSB
185, 30%, 86%
CMYK
30, 2, 0, 14
LAB
82, -19, -9
LCH
82, 21, 205
OKLCH
0.84, 0.06, 203
XYZ
51, 61, 77
LUV
82, -29, -10
HWB
185, 61%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.