Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BDAFE
RGB
155, 218, 254
HSL
202, 98%, 80%
HSB
202, 39%, 100%
CMYK
39, 14, 0, 0
LAB
84, -14, -24
LCH
84, 28, 240
OKLCH
0.86, 0.08, 234
XYZ
56, 64, 103
LUV
84, -30, -36
HWB
202, 61%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.