Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BDBE0
RGB
155, 219, 224
HSL
184, 53%, 74%
HSB
184, 31%, 88%
CMYK
31, 2, 0, 12
LAB
83, -20, -9
LCH
83, 22, 205
OKLCH
0.85, 0.06, 202
XYZ
52, 63, 80
LUV
83, -31, -11
HWB
184, 61%, 12%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.