Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BE0FA
RGB
155, 224, 250
HSL
196, 90%, 79%
HSB
196, 38%, 98%
CMYK
38, 10, 0, 2
LAB
85, -18, -20
LCH
85, 27, 229
OKLCH
0.87, 0.08, 224
XYZ
57, 67, 100
LUV
85, -33, -29
HWB
196, 61%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.