Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
9C2D07
RGB
156, 45, 7
HSL
15, 91%, 32%
HSB
15, 96%, 61%
CMYK
0, 71, 96, 39
LAB
37, 46, 47
LCH
37, 65, 46
OKLCH
0.46, 0.15, 36
XYZ
15, 9, 1
LUV
37, 89, 29
HWB
15, 3%, 39%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.