Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
9C3203
RGB
156, 50, 3
HSL
18, 96%, 31%
HSB
18, 98%, 61%
CMYK
0, 68, 98, 39
LAB
37, 44, 49
LCH
37, 65, 48
OKLCH
0.47, 0.15, 39
XYZ
15, 9, 1
LUV
37, 86, 30
HWB
18, 1%, 39%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.