Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
9C4609
RGB
156, 70, 9
HSL
25, 89%, 32%
HSB
25, 94%, 61%
CMYK
0, 55, 94, 39
LAB
41, 35, 49
LCH
41, 60, 55
OKLCH
0.50, 0.13, 48
XYZ
16, 11, 2
LUV
41, 71, 36
HWB
25, 4%, 39%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.