Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
9C73BB
RGB
156, 115, 187
HSL
274, 35%, 59%
HSB
274, 39%, 73%
CMYK
17, 39, 0, 27
LAB
55, 27, -32
LCH
55, 42, 310
OKLCH
0.62, 0.11, 310
XYZ
29, 23, 50
LUV
55, 16, -52
HWB
274, 45%, 27%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.