Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9CB3CB
RGB
156, 179, 203
HSL
211, 31%, 70%
HSB
211, 23%, 80%
CMYK
23, 12, 0, 20
LAB
72, -4, -15
LCH
72, 16, 254
OKLCH
0.76, 0.04, 250
XYZ
41, 44, 63
LUV
72, -13, -22
HWB
211, 61%, 20%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.