Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9CBFD9
RGB
156, 191, 217
HSL
206, 45%, 73%
HSB
206, 28%, 85%
CMYK
28, 12, 0, 15
LAB
75, -8, -17
LCH
75, 19, 246
OKLCH
0.79, 0.05, 240
XYZ
45, 49, 73
LUV
75, -19, -25
HWB
206, 61%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.