Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9CC2C4
RGB
156, 194, 196
HSL
183, 25%, 69%
HSB
183, 20%, 77%
CMYK
20, 1, 0, 23
LAB
76, -13, -5
LCH
76, 14, 203
OKLCH
0.79, 0.04, 200
XYZ
43, 50, 60
LUV
76, -20, -6
HWB
183, 61%, 23%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.