Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9CC2D7
RGB
156, 194, 215
HSL
201, 42%, 73%
HSB
201, 27%, 84%
CMYK
27, 10, 0, 16
LAB
76, -10, -15
LCH
76, 18, 237
OKLCH
0.79, 0.05, 232
XYZ
45, 51, 72
LUV
76, -20, -21
HWB
201, 61%, 16%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.