Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9CC4E6
RGB
156, 196, 230
HSL
208, 60%, 76%
HSB
208, 32%, 90%
CMYK
32, 15, 0, 10
LAB
77, -8, -22
LCH
77, 23, 250
OKLCH
0.80, 0.06, 244
XYZ
48, 52, 82
LUV
77, -21, -32
HWB
208, 61%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.