Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9CC8D2
RGB
156, 200, 210
HSL
191, 37%, 72%
HSB
191, 26%, 82%
CMYK
26, 5, 0, 18
LAB
78, -13, -10
LCH
78, 17, 217
OKLCH
0.80, 0.05, 213
XYZ
46, 53, 69
LUV
78, -22, -13
HWB
191, 61%, 18%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.