Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9CCDEA
RGB
156, 205, 234
HSL
202, 65%, 76%
HSB
202, 33%, 92%
CMYK
33, 12, 0, 8
LAB
80, -11, -20
LCH
80, 23, 240
OKLCH
0.82, 0.07, 235
XYZ
50, 57, 86
LUV
80, -25, -29
HWB
202, 61%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.