Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9CCEFB
RGB
156, 206, 251
HSL
208, 92%, 80%
HSB
208, 38%, 98%
CMYK
38, 18, 0, 2
LAB
80, -9, -28
LCH
80, 29, 253
OKLCH
0.83, 0.08, 246
XYZ
53, 58, 100
LUV
80, -25, -43
HWB
208, 61%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.