Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9CD2D8
RGB
156, 210, 216
HSL
186, 43%, 73%
HSB
186, 28%, 85%
CMYK
28, 3, 0, 15
LAB
81, -17, -9
LCH
81, 19, 208
OKLCH
0.83, 0.06, 205
XYZ
49, 58, 74
LUV
81, -27, -11
HWB
186, 61%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.