Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9CDCF3
RGB
156, 220, 243
HSL
196, 78%, 78%
HSB
196, 36%, 95%
CMYK
36, 9, 0, 5
LAB
84, -17, -18
LCH
84, 25, 227
OKLCH
0.86, 0.07, 222
XYZ
55, 65, 94
LUV
84, -31, -26
HWB
196, 61%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.