Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
9D3703
RGB
157, 55, 3
HSL
20, 96%, 31%
HSB
20, 98%, 62%
CMYK
0, 65, 98, 38
LAB
38, 42, 49
LCH
38, 65, 50
OKLCH
0.48, 0.15, 41
XYZ
15, 10, 1
LUV
38, 83, 32
HWB
20, 1%, 38%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.